To add a new page, go to your Admin Interface > Content > Pages and click Add New Page button on the left upper corner.
Also, please note that the content you entered in Page Title field you can use to optimize the display of your page in search engines. Search engines are the tools such as Google, Bing and Yahoo! that search the internet for specified keywords and return a list of the documents where the keywords were found.
Once you’re done with Page Title and Page Content, it is time to enter a URL, Meta Description and Meta keywords for your webpage.
A URL is the address for a webpage that is typed into the browser. Typically it includes a page title without stop words (e.g. “or”, “the”, “an”, ”a” etc.). Always try to keep your URLs as short as possible, but at the same time user-friendly
Meta description is another important tool that will help your webpage become more visible in search engines. Meta description is the text that displays below a search results. Typically, it is a brief paragraph that concisely describes your web page content. Meta descriptions can be any length, but search engines generally truncate snippets longer than 160 characters.
Meta Keywords are scanned by search engines and matched to end-users’ search terms. To optimize your traffic to your site, you can specify the search terms for which you wish to have your page returned when end- users search. You can add as many keywords as you wish separated by comma.
Click Save when you’re finished customizing your page.
Once you’re done creating your new page, it will not be shown anywhere on your site unless you link it. For example, you might want your new page to link to the footer.
To get started, simply copy the URL of your page and navigate to Customize Theme > and edit the Footer text.
Add and highlight the text you wish to be linked to your page. Click the hyperlink tool in the editor and select the option Insert Link.
You might also want to add a Google map to “About Us” page to show your head - quarter location, but you can use the same technique for any address you want to show on a website page.
First, in Google Maps you need to find your location. Then, click the Share button and choose Embed map to obtain your code.